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Monetizing Ponderize – Do Church Leaders Cash In?

"Hey fellow #ponderizers!" wrote Emmett O. Rabs. "This week make sure you take the time to #ponderize how a General Authority's family felt it would be super neat to cash in on a captive audience at General Conference." - Emmett Rabs' comment on the Ponderize.us Facebook page | wasmormon.org

The term “ponderize” was coined by a Mormon Church leader, Devin G. Durrant, during a General Conference talk in October 2015. It is a portmanteau of “ponder” and “memorize” intended to convey a specific approach to studying and applying the teachings of the Church. I invite you to “ponderize” one verse of scripture each week. The word ponderize is not …

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The Mormon Church Now Discourages Mormonism

The Church's national media campaign called “I’m a Mormon” (launched in 2010) included television spots, billboards, and ads on buses and on the Internet. The ads give a glimpse into the lives of Latter-day Saints from all over the world and refer people to the mormon.org website, where they can read the profiles of tens of thousands of Mormons, chat live with representatives who will answer questions about the faith and watch dozens of videos about members of the Church.

The church that is traditionally known as the mormon church, the same church that ran a global campaign about their mormon.org website full of member profiles saying “I’m a Mormon” now discourages (by way of its leaders) the use of the very terms mormon or mormonism. This preference is now codified in the latest General …

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