Elder Bednar, a senior leader or apostle of the LDS church, states that the current leader of the church, President Russell M. Nelson shows remarkable courage for insisting that only the official name of the church be used. He states the Mormon nickname was given pejoratively to the church by it’s enemies. This plays into …
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Many people who have left the church report still feeling the “spirit” just as they did when they were active members. This feeling is linked to a phenomenon called “Elevation Emotion,” which is well-researched and associated with positive emotions like gratitude and admiration. Researchers can reliably induce this feeling, often described as a warm sensation …
In the Book of Mormon, Moroni offers a promise often cited by members of the LDS Church to confirm its truthfulness. This promise is foundational for many Mormons, providing a personal spiritual confirmation of the church’s teachings. Moroni encourages readers to ask God with a sincere heart and real intent if the Book of Mormon …
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One of the main messages from the church is that IF you feel a warm positive emotion, or feeling THEN you know what is being taught or said is true and from God. As long as the questions you ask align with the questions they want you to ask and your emotional response is what …
Continue reading “Bonneville’s HeartSell® – Strategic Emotional Advertising With the Holy Ghost”
