A popular meme has been making the rounds. These memes read: “McDonald’s can mess up your order 101 times and you still keep going back… One thing goes wrong at church and you quit.” This suggests that people are more forgiving of mistakes at fast-food restaurants like McDonald’s than they are of issues with a church. It …
Tag Archives: marketing
The Church Steals Our Intuition And Sells It To Us As God’s Will
Intuition is one of the most powerful tools we have as human beings. It guides us, protects us, and helps us navigate the complexities of life. It is that inner voice warning us of danger, confirming truth, and pushing us toward growth. The church first convinces us that our own intuition is unreliable, then tells …
Continue reading “The Church Steals Our Intuition And Sells It To Us As God’s Will”
Oaks’ Temporary Commandments and The Shifting Sands of “Permanent” Laws
Dallin H. Oaks introduced a new concept during the October 2024 General Conference. He states that while some commandments are permanent, others are temporary. He then provides a few examples of each before moving on in his talk and not returning to the subject to conclude that we must forgo contention, be peacemakers, and avoid …
Continue reading “Oaks’ Temporary Commandments and The Shifting Sands of “Permanent” Laws”
Richard Bushman, Mormon Historian, Concedes to CES Letter Truths on CES Letters Podcast
Richard Bushman concedes to many points Jeremy Runnells brought up in the CES Letter in a discussion on the CES Letters podcast. CES Letters has no affiliation with the CES Letter, but is the latest attempt to debunk it. Richard Bushman is asked a series of questions stemming from the CES Letter, and responds to …
Nickname Pejoratively Attached to Church By Enemies
Elder Bednar, a senior leader or apostle of the LDS church, states that the current leader of the church, President Russell M. Nelson shows remarkable courage for insisting that only the official name of the church be used. He states the Mormon nickname was given pejoratively to the church by it’s enemies. This plays into …
Continue reading “Nickname Pejoratively Attached to Church By Enemies”
Elevation and Other Elevated Emotions
Many people who have left the church report still feeling the “spirit” just as they did when they were active members. This feeling is linked to a phenomenon called “Elevation Emotion,” which is well-researched and associated with positive emotions like gratitude and admiration. Researchers can reliably induce this feeling, often described as a warm sensation …
Moroni’s Promise – A Lesson in Confirmation Bias and Elevated Emotions
In the Book of Mormon, Moroni offers a promise often cited by members of the LDS Church to confirm its truthfulness. This promise is foundational for many Mormons, providing a personal spiritual confirmation of the church’s teachings. Moroni encourages readers to ask God with a sincere heart and real intent if the Book of Mormon …
Continue reading “Moroni’s Promise – A Lesson in Confirmation Bias and Elevated Emotions”


Bonneville’s HeartSell® – Strategic Emotional Advertising With the Holy Ghost
One of the main messages from the church is that IF you feel a warm positive emotion, or feeling THEN you know what is being taught or said is true and from God. As long as the questions you ask align with the questions they want you to ask and your emotional response is what …
Continue reading “Bonneville’s HeartSell® – Strategic Emotional Advertising With the Holy Ghost”