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Elevation and Other Elevated Emotions

“The power of the positive moral emotions to uplift & transform people has long been known... an emotion that I have begun to call "elevation." Elevation is elicited by acts of virtue or moral beauty; it causes warm, open feelings in the chest; and it motivates people to behave more virtuously themselves.” - Jonathan Haidt, Elevation and the Positive Psychology of Morality (2003) Author, Social Psychologist, Professor of Ethical Leadership | wasmormon.org

Many people who have left the church report still feeling the “spirit” just as they did when they were active members. This feeling is linked to a phenomenon called “Elevation Emotion,” which is well-researched and associated with positive emotions like gratitude and admiration. Researchers can reliably induce this feeling, often described as a warm sensation …

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"Any human endeavor rooted in the pursuit of truth must rely on fact and not feelings." - Gad Saad, Professor of Marketing, Concordia University, Canada. The Parasitic Mind: How Infectious Ideas Are Killing Common Sense | wasmormon.org — "Any human endeavor rooted in the pursuit of truth must rely on fact and not feelings." - Gad Saad, Professor of Marketing, Concordia University, Canada. The Parasitic Mind: How Infectious Ideas Are Killing Common Sense

“Our unique strength is the ability to touch the hearts and minds of our audiences, evoking first feeling, then thought and, finally, action. We call this uniquely powerful brand of creative "HeartSell"® - strategic emotional advertising that stimulates response.” - HeartSell® on Bonneville International Website, 2014

“Affecting Change by Reaching the Hearts and Minds of our Audiences” - HeartSell® on Bonneville International Website, 2008 | wasmormon.org — “Affecting Change by Reaching the Hearts and Minds of our Audiences” - HeartSell® on Bonneville International Website, 2008

“At Bonneville Communications, our ability to touch the hearts and minds of audiences makes us an essential resource for organizations with vital messages... Our creative professionals have designed messages for The Church of Jesus Christ of Latter-day Saints.” (Bonneville is a subsidiary of Deseret Management Corporation, a for-profit arm of The Church.) - HeartSell® on Bonneville International Website, 2014 | wasmormon.org — “At Bonneville Communications, our ability to touch the hearts and minds of audiences makes us an essential resource for organizations with vital messages... Our creative professionals have designed messages for The Church of Jesus Christ of Latter-day Saints.” (Bonneville is a subsidiary of Deseret Management Corporation, a for-profit arm of The Church.) - HeartSell® on Bonneville International Website, 2014

Bonneville’s HeartSell® – Strategic Emotional Advertising With the Holy Ghost

One of the main messages from the church is that IF you feel a warm positive emotion, or feeling THEN you know what is being taught or said is true and from God. As long as the questions you ask align with the questions they want you to ask and your emotional response is what …

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