The Church's national media campaign called “I’m a Mormon” (launched in 2010) included television spots, billboards, and ads on buses and on the Internet. The ads give a glimpse into the lives of Latter-day Saints from all over the world and refer people to the mormon.org website, where they can read the profiles of tens of thousands of Mormons, chat live with representatives who will answer questions about the faith and watch dozens of videos about members of the Church.
Mark W. Hofmann, left, and LDS Church leaders N. Eldon Tanner, Spencer W. Kimball, Marion G. Romney, Boyd K. Packer and Gordon B. Hinckley examine the "Anthon Transcript" on April 22, 1980.